Engagement & experience strategy
More engagement activity doesn't always create more engagement.
Tiny Ripples partners with organizations to look beyond participation numbers and understand what people are actually experiencing. Together, we connect data, listening, and practical strategy to uncover what's working, explore new opportunities, and strengthen engagement in ways that make sense for your people and your team.
Sound familiar?
You've probably said one of these out loud this year.
“It's always the same people participating.”
“We keep asking for feedback, but what are we actually doing with it?”
“We're putting so much effort into engagement, but we're not sure what's making a difference.”
“We have the data. We just don't have the time to really dig into it.”
“Leadership wants to understand our impact, but the numbers don't tell the whole story.”
These questions deserve more than a quick fix. What looks like a participation problem may be connected to something deeper: access, relevance, communication, trust, or how the experience was designed. Understanding what's underneath helps us make more thoughtful decisions about what comes next.
Our point of view
We look at both the evidence and the experience.
Participation numbers, survey results, and program data help us understand what's happening. But they don't always explain why.
That's where listening comes in. By bringing together what the data shows and what people are experiencing, we can identify patterns, question assumptions, and better understand what might be influencing participation and engagement.
We don't believe every challenge needs another program, campaign, or initiative. Sometimes the most meaningful progress comes from taking a closer look at what's already in place and making thoughtful decisions about what happens next.
How we partner
A rhythm we move through together.
Your team knows your organization. We bring structure, outside perspective, and the time to look closely. The work is collaborative, and the approach adapts to what your team needs.
- 01
Listen
We begin with the people closest to the work, exploring their experiences, perspectives, and what your team has already tried.
- 02
Understand
We bring together existing data, feedback, and conversations to identify patterns, explore barriers, and make sense of what's happening.
- 03
Design
Together, we shape practical approaches that reflect your priorities, resources, and the experiences of the people you're trying to engage.
- 04
Implement
When implementation is part of the engagement, we work alongside your team to put ideas into practice, clarify ownership, and navigate what comes up along the way.
- 05
Learn
We identify what to pay attention to, how to measure progress, and what your team can continue learning and adapting over time.
Who we serve
Different organizations. Similar engagement challenges.
We partner with organizations and teams responsible for creating meaningful experiences, strengthening participation, and understanding what people need to feel connected and engaged. The settings may differ, but many of the questions are shared.
Corporate Teams
We partner with the people responsible for employee giving and volunteering, Employee Resource Groups (ERGs/BRGs), recognition, engagement, listening, social impact, and related experiences.
Whether you're building an approach, refreshing an established program, or seeing strong results and wondering what more you could learn, we bring data, listening, and practical strategy into the conversation.
You might be asking:
- Why aren't more employees participating?
- Are our programs meeting the needs of different employee groups?
- How do we make better use of the data we already have?
Nonprofit Organizations
We partner with nonprofit teams working to strengthen volunteer, donor, community, and stakeholder experiences while balancing mission priorities and limited capacity.
Whether you're exploring what happens after a fundraising event, understanding participation barriers, or looking more closely at what's contributing to successful engagement, we work together to connect evidence with people's experiences.
You might be asking:
- What happens to donor relationships after an event or campaign?
- What's making it difficult for people to participate?
- How can we use feedback to make more informed decisions?
The common thread: understanding what people are experiencing, what may be getting in the way, and what organizations can realistically strengthen next.
Working in a membership, association, or community-based organization? If you're navigating similar engagement questions or exploring new opportunities, we'd welcome a conversation.
About
Hi, I'm Laura.
I've been on the inside of this work.
Before founding Tiny Ripples Consulting, I spent more than 15 years working across finance, strategy, employee experience, and engagement, including 11 years at Liberty Mutual.
I've led employee giving and volunteering programs, worked on recognition and employee listening initiatives, and used data to better understand participation and inform decisions. I also know what it's like to be part of a small team responsible for programs serving thousands of employees.
Those experiences shape how I approach consulting today. I believe the numbers matter, but so do the people behind them, the realities of the teams doing the work, and what an organization can realistically sustain.
I founded Tiny Ripples to bring that combination of experience, curiosity, and practical thinking into partnerships with organizations that want to create more meaningful experiences for the people they serve.
New waters. Deep experience.
Insights & resources
Ideas, tools, and perspectives for the work you're doing.
Explore conversations, practical resources, and opportunities to reflect on engagement and experience. Whether you're looking for a fresh perspective or something you can put into practice, there's room to start small.
The Ripple Effect
Conversations that explore participation, listening, recognition, belonging, and the experiences we're creating for others.
Explore PodcastPractical Tools
Prompts, worksheets, and resources to help you ask better questions, make sense of information, and approach your work more intentionally.
Explore ToolsAssessments
Self-guided diagnostics to reflect on your organization's approach to engagement and identify areas that may deserve a closer look.
Explore AssessmentsStart a conversation
Let's talk.
You don't need to be facing a challenge to benefit from a fresh perspective.
Maybe your programs are performing well and you'd like to better understand what's driving that success. Maybe you're seeing opportunities to strengthen participation or deepen relationships. Or perhaps something isn't working quite as you'd hoped, and you're ready to explore why.
Wherever you're starting, let's talk about what you're seeing, what you're curious about, and what you'd like to better understand. Together, we can explore whether there's an opportunity to work alongside one another.